Want to earn an extra revenue stream for your cafe with a virtual brand? Join C51
The future of FAST-FOOD
How a virtual brand will save your business….
What is a virtual brand?
A virtual brand is one that exists online, but with no physical presence. No physical restaurant.
A virtual brand offers food that is available via delivery & possibly pick-up, if appropriate.
It might be run from the kitchen of an existing restaurant or outlet, or the food might be prepared in a ‘dark kitchen’ - that is, a stand-alone kitchen that is not attached to any form of shop-front.
Virtual brands have been around for a few years, their team was one of the first to establish them in Australia, over 5 years but the global pandemic, with its resulting forced restaurant closures and massive increase in food delivery, has seen them proliferate rapidly in 2020.
The benefits of virtual brands:
The pandemic may have accelerated their growth, but smart hospitality providers are realising that a virtual brand is not just a solution to a shortterm problem. It is the future, it is the the way forward & if executed properly will be the ultimate strategy to combat the unpredictability of lockdowns & dining restrictions.
Virtual brands offer multiple, very real benefits that are likely to see their continued growth long after the world is allowed back into restaurants:
Here’s your M.A.P. forward
Market Expansion - attract new customers, test new menus/ideas/cuisines, capitalise on the growing home-delivery trend
Adaptability - rapid & low cost/risk setup, focus on the food with no FOH distractions, adapt/tweak menus/cuisines based on demand/sales.
Profitability - instant income stream(s), use excess kitchen space & staff to generate revenue, reduce waste, increase buying power.
What next? It's very simple and straightforward
They supply all the know how, I.P., recipes, packaging, ingredients, systems, training, the POS and delivery partner on-boarding - all you do is provide the space, the staff, the food and send it off to the customers.
They have developed a variety of menus to suit different venues and locations including comfort food, a breakfast & dessert bolt on, a variety of lunch and dinner options; all with proprietary brands & proven success models.
All supply chain is established, menus are costed and full training is provided on all items with guaranteed marketing support and favourable commercial rates from delivery partners as well as being able to access your own last mile delivery portals.
Fees are kept to a minimum with one small up front cost for on-boarding, training, marketing, supply chain access.
Normally this is $1200 but they can offer it free via the Victorian Government tech subsidy grant, this offer is for a limited time only and only open to the first 100 applicants. Assuming no equipment upgrades/changes would be required this would be your only expense - ZERO!
Ongoing support for all marketing, menu updating, tech support and financial analysis, social media management is 5% of gross sales, which makes it very reasonable and sustainable from your end.
You will also be secure in that you will receive a 3km exclusivity on the brands/cuisines offered with first option to integrate new, indemand and costed brands/cuisine as they become available as they will be looking to update options bi-annually so as not to become stale.
The concept and numbers stack up and are very very profitable.
They create all social media portals for them, do all the marketing for their ongoing fee and there are no other costs unless they wanna run paid advertising via FB or insta which is just paid to them direct.