The traditional supply chains for international exports of premium agricultural products are outdated and high cost. The typical supply chain middlemen focus on their own profitable and add little value to producers or restaurants in China.
Furthermore, the middlemen operate in a manner that makes traceability and provenance virtually impossible. The lack of traceability results in a lack of food safety and integrity. The lack of provenance is a lost opportunity for producers to build their regional brand and for restaurants to differentiate themselves with their patrons.
The supply chain from producers to high-end restaurants is ready for disruption. The China Australia Free Trade Agreement, digital technologies, wealth growth in China and world food trends converge to make the timing right for CaroMel.
CaroMel is not building a new market but is introducing a new online marketplace and low cost supply chain model to an exiting industry.
What's different about CaroMel Ltd?
Greg McLardie Managing Director
Lou Villella Non-executive Director
Wayne Hayes Non-executive Director
Gerard Dempsey Chief Financial Officer
In confidence Chief Information Officer
In confidence Chief Technical Officer
James Zhai China CEO
Stuart McLardie Brand Manager
Wenson Lin Co-packer